Dear YOU:
El Morocco, society’s hang-out from the ‘30s through the ‘50s, “reopens” as a premier fragrance house. Its collection is first offered as a “Travel Discovery Set”—five scents for those of discriminating taste, in a polished metal case best kept close at hand.
THE SELECTION, AS IT STANDS:
ABOUT
El Morocco was more than just a nightclub.
It was a stage where café society came to be seen, and to become, as journalist Lucius Beebe famously wrote, "the fanciest floor show imaginable.”
This fragrance line, named after and inspired by the legendary haunt, offers a passage: a way back, refracted through a contemporary lens and carried by the transportive nature of scent. Here, the whispers of gin, traces of cigarette smoke, and echoes of last night’s gossip return in accessible fashion—bottled, and meant to be worn with discernment.
