Dear YOU:
El Morocco, society’s hang-out in the ‘30s through the ‘50s, “reopens” as a premier fragrance line. Ahead of the collection’s launch later this year, El Morocco Perfumery invites you to whet your beak with the inaugural issue of No-News—its in-house, in-print only, newsletter.
ON THE HOUSE, DARLING
No-News #1
We are pleased to announce the debut of our very own version of No-News—an in-print only publication inspired by the infamous newsletter once circulated among the tables of the most recognizable of night clubs, the ol’ El Morocco.
This inaugural issue features: Jonathan Ames, David Hermlin, Paulie Malignaggi, Tracy Wan ...and more!
About
El Morocco was more than just a nightclub.
It was a stage where café society came to be seen, and to become, as journalist Lucius Beebe famously wrote, "the fanciest floor show imaginable.”
This fragrance line, named after and inspired by the legendary haunt, offers a passage: a way back, refracted through a contemporary lens and carried by the transportive nature of scent. Here, the whispers of gin, traces of cigarette smoke, and echoes of last night’s gossip return in accessible fashion—bottled, and meant to be worn with discernment.
